We are well into 2015 and in the world of blogging, certain trends have taken root and appear to have the staying power to continue to influence blogging, SEO strategies and quality web content creation. Here is a look at the top 5 blogging trends of 2015 that will help keep your business at the head of the pack.
1. Quality over Quantity
Can I get a hallelujah on this one? Hallelujah! How many times, in our modern world, do you hear someone advocating for slowing down and doing good ole’ fashioned, quality work? Not often enough in my book, which is why it is so refreshing to see that writers and companies are being rewarded for investing the research, time and skill into creating truly informative blogs that offer value to the readers.
Of course sites like the Huffington Post will always be able to distract you at work with catchy titles and fluff pieces, but any reputable business will no longer be able to get away with publishing blogs that lack depth and don’t offer the reader a combination of information and entertainment.
2. Longer Posts over Shorter Blurbs
In the past, bloggers have operated under the assumption that readers have short attention spans and won’t take the time to read through longer articles. On some level this is true, but shorter articles also tend to lack substance. In response to this paradox, writers have become more strategic about designing the article layouts and presenting information.
Using headers and creating distinct sections within each article helps readers to browse and get to the parts that are most interesting to them. Adding infographics, images, and other media also help create a complete multimedia experience that keeps the reader on the page longer.
This trend also requires the skills of an experienced writer who can truly craft an article that contains high quality content, can carry an idea over a longer length and keep the reader interested and engaged. Writing a blog is no longer a simple task, but one that requires the ability to create and execute a specific strategy.
This trend applies to both how often articles are published and blog design principles. If you blog is truly focused on quality, then chances are that you won’t have the time or resources to produce a well researched and written article on a daily basis. Publishing everyday can also be counterproductive because it doesn’t allow much time for an article to gain traction and make its way around social media avenues. A general rule of thumb is that new posts should be published on a weekly basis.
Blog design is also trending towards simplicity. With some many bells and whistles available to spruce up your blog, it can be tempting to want to incorporate them all. However, they can also quickly become a distraction and turn away readers. Make a good first impression and help establish the credibility or your site by taking a minimalist approach.
4. Keyword Stuffing is for the Birds
Again, this ties back to the issue of quality. While some people still subscribe to idea that keyword density will produce results, readers aren’t as gullible as we might think. It isn’t hard to pick up on the fact that certain words are being repeated over and over again.
A good writer will be able to make this as unobtrusive as possible, but it still ends up being an obvious technique that detracts from the overall quality of the article. Naturally including certain keywords and using synonyms without aiming for a particular keyword density is the future of quality article writing.
5. Responsive Design is a Must
58% of American adults have a smartphone
32% of American adults own an e-reader
42% of American adults own a tablet computer
And those numbers are continuing to grow. This means that a large portion of your readers are viewing your website on a mobile device with a smaller screen. Without a responsive design, the formatting of your website will be completely off or readers will be asked if they want to continue to your mobile site. Although adding that one extra step might not seem like a big deal, it is enough to turn away valuable traffic. Having a responsive design that looks good on any mobile device shows that you are with the times and reacting as the market evolves. A static site is the equivalent of still using an aol.com email address.
If you are ready to get started on your company blog or you need regular, quality posts, contact us today.