Before we get started, remember not to kill the messenger. I have said it before and I will say it again; you cannot have a successful website without high quality content.
But there is no way Google is taking the time to analyze every page on my site . . .
Think again. Launching a website is an exciting time, so I understand that you are eager to get it up and running without wasting too much time nitpicking keywords and working out the kinks in your site’s navigation. The problem is that Google does notice pages where the content is a little thin and readers simply aren’t engaging. You may even be dealing with duplicate content and not even realize that your site is working against you.
Panda Hates Low Quality Pages
The most recent Panda update to Google’s algorithm means that the entire site will be penalized for a poor page. To use another familiar saying, you are only as strong as your weakest link. If you have been trying to crack the code of the mysterious Google algorithm, you have probably found that it is an impossible labyrinth. While we will never know the exact parameters that govern Panda and other search engines, we do know that high quality content counts for a lot.
Simple Ways to Improve Your Content
- Include clear call-to-actions. Do you want customers to buy now? Should they call in for a free quote? Is is best to have a consultation first or do you simply want them to sign up for your newsletter. It seems like commonsense that every website would have direct call-to-actions, but often times, we leave too much up to the reader to try to figure out. Not only will this help with conversion rates, it will also get you on Google’s good side.
- Use headers and bold text. Not only does this make it easier for readers to skim through your material, it will also make your website search engine friendly.
- Organically incorporate well researched keywords. First and foremost, do your research. Know what keywords your customers are typing into search engine boxes. Then do your best to include those in well-written content that is interesting and engaging.
- Offer something of value. Don’t waste your time creating fluff and then expecting customers to take you seriously. Your content must offer a certain amount of value to the customer. Provide them with helpful insights, guides or other information that is important to your industry.
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To learn more about how you can reinvent your brand, update your website and improve search engine rankings simply through content creation, contact us today and receive a free 30-minute consultation.