As small businesses struggle to decide where to place the majority of their marketing spend, email marketing continues to perform at one of the highest ROI’s in the space. With messages costing pennies or at some volumes, even free, email marketing is one of the easiest ways for small business to attract and retain customers. Even if the financial aspect isn’t enough to impress you, according to a recent email marketing study by MarketingSherpa, a research firm specializing in tracking what works in all aspects of marketing, over 90 percent of adults like receiving promotional emails from businesses they’ve purchased from in the past.
Here are the 5 reasons to you small business needs to be utilizing email marketing:
Customization and Personalization
Email marketing offers the ability to personalize and specifically target audiences based on geographical location, gender, product preferences and many other themes. This level of personalization gives businesses the power to finely tune their messaging to go out to the most qualified subscribers at the right time in their buying cycle.
Email is one of the few mediums that allows a business to follow up based of behavior of their subscribers. Opens, Non-opens and clicks are all powerful analytics that can be used to send follow up information or reminders to keep subscribers engaged.
In today’s world, data is power. Most email service providers offer data around Opens, Clicks, Bounces, Unsubscribes and complaints. Some providers are now offering additional tracking statistics around Websites and Social Media to offer clients more useable analytics to specifically target their visitors with relevant messaging.
Ease of Use
Email service providers have come a long way in offering their clients an easy to use platform to create, send and track their emails without being HTML experts. From simple to use drag-n-drop editors to automation tools and simple sign up forms, email marketing has never been easier.
Economically Cost Effective
According to a recent study by Direct Marketing Association, For every $1 spent on email marketing, the average return is $44.25. You can see what your specific return on investment will be by using an ROI calculator like http://www.emailmarketingroi.com/
Whether you are just getting started or are a seasoned marketer, email marketing can be the next step in introducing your brand to new and current customers. Through intelligent messaging you will build your subscriber base and social media presence while lowering your annual marketing spend to maximize profits.