Why Organically Building Your Email Marketing Base Matters

When it comes to email marketing, deliverability is king.  If your messages are not making it into the inbox, they are not being opened and your products/newsletter/information are not being seen.  The best way to ensure your messages are being delivered to the inbox is to abide by permission-based email marketing rules.  In short, only […]

5 Reasons Your Small Business Should Be Using Email Marketing

As small businesses struggle to decide where to place the majority of their marketing spend, email marketing continues to perform at one of the highest ROI’s in the space. With messages costing pennies or at some volumes, even free, email marketing is one of the easiest ways for small business to attract and retain customers. […]