Why Organically Building Your Email Marketing Base Matters

When it comes to email marketing, deliverability is king.  If your messages are not making it into the inbox, they are not being opened and your products/newsletter/information are not being seen.  The best way to ensure your messages are being delivered to the inbox is to abide by permission-based email marketing rules.  In short, only […]

5 Reasons Your Small Business Should Be Using Email Marketing

As small businesses struggle to decide where to place the majority of their marketing spend, email marketing continues to perform at one of the highest ROI’s in the space. With messages costing pennies or at some volumes, even free, email marketing is one of the easiest ways for small business to attract and retain customers. […]

The Ultimate Guide to the Best Content Promotion Tools

Now that you have invested the time into researching your audience and creating outstanding content, how can you make sure that it gets read? The joy of putting the final touches on a well-constructed article can quickly be stomped out by the realization that your perfect article is going nowhere fast. Let’s start with three […]

Is Positive Thinking Toxic for Your Business?

Think back to the last time you visited a bookstore and walked by the business and management section. It was probably located right next to the self-help books. The titles where full of exclamation points. The covers had bright, bold colors and every author seemed to be promoting some sort of rags-to-riches story or secret […]

A History of Link Earning

A Brief History of Link Building

The Beginnings of Link Building It wasn’t too long ago that websites relied on link building strategies to improve their search engine rankings. The idea was simple: publish as many links to your site as possible and sit back and reap the rewards. Email inboxes were being spammed, the comment section at the end of […]

This Week in Writing and Marketing News

The bad news is that we haven’t posted in a while; the good news is that it is spring and we have been super busy. Here are just a few of the projects that we have been working on over the past couple weeks: We helped NoNotes.com, a professional transcription company update their website with […]

Google Has Good News for Your Business

Over the past few years, companies have take to treated press released as a mere formality or a last thought. The trend has been to make important announcement through social media, but with Google’s new algorithm, the pendulum may just be swinging back the other way. Small Changes Making a Big Difference While there hasn’t […]

Learn the Largest Source of Traffic for Online Businesses

According to a recent study conducted by Brightedge, organic traffic is the largest source of both visitors and revenue. Email campaigns, social media outreach and paid advertising all fall way behind as sources of traffic. So what does this mean for you? If you aren’t producing quality web content that engages readers and provides them […]

The Key to Successful Inbound Marketing

Inbound marketing is all about provide people of something of value and nurturing relationships. When you are establishing relationships and networking online, it all comes down to good writing. I am not talking about gimmicky sales writing that makes you feel like you are reading the script to a cheesy used car sale commercial. I […]

Has SEO become a Dirty Word?

By itself, the term SEO seems benign. The concept is straightforward enough: companies are looking to optimize their websites as much as possible in order to be search engine friendly, attract the right visitors and improve rankings. Seems reasonable and not the least bit sinister. Unfortunately, people often associate SEO with outbound and black hat […]

The #1 Skill for Getting Ahead in Business

A recent article in Entrepreneur magazine examines what Americans think is the most important skill our children need to learn in order to get ahead later in life. Without spoiling the results quite yet, those surveyed were given a choice of ten different categories: 1. communication 2. logic 3. reading 4. teamwork 5. writing 6. science […]

The Top 5 Blogging Trends of 2015

We are well into 2015 and in the world of blogging, certain trends have taken root and appear to have the staying power to continue to influence blogging, SEO strategies and quality web content creation. Here is a look at the top 5 blogging trends of 2015 that will help keep your business at the […]

What is Link Building?

First and foremost, link building is simply another way to increase your presence on the web, gain credibility and drive more traffic to your site. The more other websites share your blog links, discuss your company or provide any type of back links, the more search engines will recognize you as a reputable site that […]

Belo Consulting Business Blog Services

Still Think Your Business Doesn’t Need a Blog? Think Again.

There are certain areas of content creation and online marketing that people understand right away. It makes perfect sense that you would want to put your best foot forward and make a great impression with an engaging website that isn’t riddled with grammatical mistakes. It even makes sense that you would want to take this […]

Start the New Year with a Revamped Website

It is holiday time and while that means too many cookies and too many drinks, it also means a time for self-reflection. Most of us begin thinking about what we want to get out of the next 12 months. What didn’t we accomplish this past year? What would be like to be different about the […]